PESTer power survey
To contribute your opinion on the topic of Pester Power take part in our online survey at: https://www.surveymonkey.com/s/SL2L6QC
To see current results from our survey see below.
CURRENT RESULTS:
The results that we have gathered from our own primary research confirm what other studies have found. It can be seen that 90% of participants have witnessed pester power, and 65% had experienced it personally. This means that only 10% have not seen or experienced pester power before. 70% say that supermarkets are targeting children in particular in order to use pester power to sell their products. The main cause of pester power is thought to be advertising and marketing of products, and then the placement of products in supermarkets. Only 5% believed the main cause of pester power to be a child's constant desire for new things. 75% of participants thought that pester power was an issue that could be combated. Pester Patrol's goal is to create a way for people to combat pester power, so that everyone will know that we CAN fight pester power.
To see current results from our survey see below.
CURRENT RESULTS:
The results that we have gathered from our own primary research confirm what other studies have found. It can be seen that 90% of participants have witnessed pester power, and 65% had experienced it personally. This means that only 10% have not seen or experienced pester power before. 70% say that supermarkets are targeting children in particular in order to use pester power to sell their products. The main cause of pester power is thought to be advertising and marketing of products, and then the placement of products in supermarkets. Only 5% believed the main cause of pester power to be a child's constant desire for new things. 75% of participants thought that pester power was an issue that could be combated. Pester Patrol's goal is to create a way for people to combat pester power, so that everyone will know that we CAN fight pester power.